Project Goal
Create a clean, hygienic, and highly trustworthy label for the fresh chicken packaging of Shkofa brand. The design needed to communicate freshness, organic safety, and reliable quality to shoppers looking through supermarket cold storage sections.
Design Direction
A bright white background was chosen to represent sanitation and clean handling, paired with fresh green accents to signify healthy organic products. The Shkofa logo is positioned prominently, accompanied by bold weight values and clear certification icons that bolster consumer trust.
Final Visuals
