Project Goal
Create a dynamic, brand-consistent series of labels and packaging designs for a wide variety of factory-produced grocery products, including tahini, sugar, tomato paste, and salt. The design needed to unify the products under the Koch brand identity while keeping them instantly recognizable on supermarket shelves.
Design Direction
A minimal and clean modern layout was applied to prioritize ingredient readability and product trust. Visual color-coding was established for each product type (deep red for tomato paste, warm sesame brown for tahini, bright blue for sugar, and clean teal for salt) while maintaining consistent logo placement and brand visual elements across the entire catalog.
Final Visuals
