Project Goal
Design commercial tissue and cleaning product packaging that stands out on supermarket shelves. The design needed to communicate softness, quality, and reliability while maintaining a clean and professional brand image.
Design Direction
We adopted a clean, minimalist layout with soft blue tones that convey freshness and hygiene. Clear product photography was used to show the actual product, building trust with consumers. The typography was kept simple and legible, with the dolphin logo acting as the primary brand marker. Shelf-ready presentation was a key focus, ensuring the packaging works both as individual units and as a block display.
Final Visuals
